According to latest information for April 2008 how search engines market is divided in the U.S.Google and Yahoo are on the top of the list.

Google covered approximately 5.1 billion searches, Yahoo got 1.4 billion and MSN almost 800 million.

Google - 62% market share, plus 35.4% from 2007
Yahoo - 17.5% market share, minus 3.4% from 2007
MSN/Live Search - 9.7% market share, plus 30% from 2007
AOL - 4.3% market share, minus 5.1% from 2007
Ask - 2.1 % market share, plus 35.8% from 2007


* Source: Nielsen Online
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Based on my research CPC (cost per click) on Google can reach... $50 - oh yes.

Here is How to find the expensive keywords on Google

1. Go to Google AdWords: Keyword Tool
For this you need to login to AdWords account or visit this link:
https://adwords.google.com/select/KeywordToolExternal

2. Put in any keywords your like, "Budapest" or whatever, click "Get keyword ideas"

3. In the field "Filter my results" choose "Estimated Avg. CPC"
You can also display "Estimated Ad Position" if interested

4. Enter any amount, lets say $50 into "Calculate Estimates using Max CPC"

5. Click on the "Estimated Avg. CPC" to sort for the most expensive to be on the top.

You can also export this data to few formats for later use.

Have funs, it is YOUR decision, to pay for this keywords or optimize your web site for them ;)
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