According to latest information for April 2008 how search engines market is divided in the U.S.Google and Yahoo are on the top of the list.

Google covered approximately 5.1 billion searches, Yahoo got 1.4 billion and MSN almost 800 million.

Google - 62% market share, plus 35.4% from 2007
Yahoo - 17.5% market share, minus 3.4% from 2007
MSN/Live Search - 9.7% market share, plus 30% from 2007
AOL - 4.3% market share, minus 5.1% from 2007
Ask - 2.1 % market share, plus 35.8% from 2007


* Source: Nielsen Online
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Here are most interesting facts i could notice from "Search Engine Strategies" conference in February this year:

* 256 million people visited a search engine in December 2006 – 81% of the global Internet population.
* The number of search users grown by 10% over 2006
* The number of search users grown in France 27%, Spain 21%, in the US only 8%
* Search is most popular: UK 85%, France 83% and Spain 83%, in the US only 77%
* Google's now has number of users 2.5 times more in 2006, now it has almost 3 times more then Yahoo.
* Based on click through activity from August 1, 2006, to January 20, 2007, Google had a 71.6% share of the global search engine market, an 80.2% share of the UK search engine market, and a 78.4% share of the French search engine market.
* Yahoo had an 11.1% share of the global search engine market, a 5.5% share of the UK search engine market, and a 3.8% share of the French search engine market.
* However, from January 20 to February 12, 2007, Google's share of the global search engine market dipped to 67.1%, it slipped to 76.1% in the UK, and slid to 76.9% in France.
* The average searcher views 93 search pages a month across 27 minutes, which represents 3.4% of total time spent on the Internet
* Around 2/3 of search users visit at least two search engines, not just Google.
* In the UK, search engines are the largest category, traffic-wise, overtaking adult Web sites in October 2006.
* Google (www.google.co.uk and www.google.com) powered 77% of UK internet searches, Yahoo Search (uk.search.yahoo.com and search.yahoo.com) powered 8%; Ask.com (uk.ask.com and www.ask.com) 5%; and MSN Search (search.msn.co.uk and msn.search.com) 5%.
* Yahoo Search is growing rapidly – up 12% in the past year; Google is up 6% year on year, while MSN Search and Live Search are down 15% year on year; Ask.com UK is down 30% year on year, but up 12% in past 6 months.
* Search box is usually the point of entry to the Internet
* Searchers behave differently on different search engines.
* 31% of advertisers spent at least 50,000 Euros on search marketing, compared to 37% of agencies who spent that much on behalf of their clients.
* 62% of advertisers plan to increase search marketing spend over the next 12 months.
* French, Spanish, and Italian advertisers focus more on SEO, compared to paid search
* Advertisers' top search marketing objectives are generating immediate online sales and building brand awareness.
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